The W7Worldwide Twist
We have realized, through our experience, time has changed the way that people interact with one another. With the many side effects that this has had, it has also opened the door for millions of opportunities that have changed the face of communication today.
W7Worldwide has been intensively and thoroughly involved in the communications market to determine the one factor that is the key player for PR & communications – By Whom? It doesn’t matter how great your strategy is or how well you know your market or even how creative your idea is, if your representation is bad, all of your investments will go to waste.
Knowing your target audience becomes the bedrock of your communication. Addressing the identified market and audience strengthens the impact of the message that you’re trying to deliver.
The ABC Model diligently takes you through the process of finding your audience and then aptly segmenting it.
audience and causes a long lasting impression.
An extensive study conducted by W7Worldwide’s Analytical Research Division revealed new trends and indicators that will reshape the public relations and communications suite in the field in Saudi Arabia during 2018.
The study, which was based on a series of different tools to pursue its findings and information, bet on the common goal of bringing the public relations and communications sector out of recession and slowdown from mid-2016 until the end of last year (2017).
Learn more about the findings of this study and the reasons for the recession in one of the most important industries, the communications industry, in the world.
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