Connected World, Disconnected Messages

Connected World, Disconnected Messages

Abdulrahman Inayat* Every day we receive messages in several forms of communications mediums including newspapers, broadcasts, social media, face to face, touch or even an eye wink. Each form of communication can send you messages that may impact your day, week, year...
Brand Image and Public Relations

Brand Image and Public Relations

Despite the abundance of information on how to build a brand image since ages, its role in the public relations and communications world has become a hot topic only in the last two decades. This is because the brand image is the manner in which a corporation, company,...