Princess Reema bint Bandar: 7 Lessons from the Life of Saudi Arabia’s First Female Ambassador

There is no doubt that Princess Reema bint Bandar Al-Saud, the first Saudi woman to serve as an ambassador, is a huge inspiration for all women. With an extraordinary body of pioneering work in both business and politics, she is currently the Saudi Ambassador to the...
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Dr. Khawla Al-Khuraya: Saudi Arabia’s trailblazer in cancer research

The Kingdom is witnessing remarkable achievements of Saudi women in all fields. Women in the Kingdom have essentially become drivers of the change we are seeing today, proving to be great assets to the economic transformation of the country, in line with Vision 2030,...
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7 Indicators of Happiness at Work

The International Day of Happiness, celebrated worldwide on March 20 every year, was proclaimed by the UN as a way to recognize the...
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W7Worldwide Crisis Communications Report Protecting Your Organization’s Communications Amid the COVID-19 Pandemic – 7 Steps to Follow

The COVID-19 pandemic has escalated faster than anyone anticipated, with the World Health Organization declaring the outbreak a global health emergency. W7Worldwide's Crisis Communications Division has released a new report to help corporate communications units, both...
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Why women have an edge in the PR industry

International Women's Day is celebrated annually on March 8. The event aims to celebrate women's achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The day also focuses on...
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Why Your Local PR Agency, Has an Edge Over Others

When choosing a PR firm to work with, both local and international businesses looking to enter the market may find themselves asking: Does location matter? The decision to outsource PR support to an international agency located outside the country is a tricky one. It...
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A Plan for Successful Content Marketing Strategy

A successful content marketing strategy is the outcome of a clearly defined purpose, proper planning, and careful implementation. Whether it is a targeted campaign or some extensive plan, a business should prepare a well-thought-out foundation of content, which can...
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Trust in Team Work

Building trusting relationships on the work team is easy in principle, but much more challenging in practice. Trust forms the basis of all relationships and interactions, whether it’s professional or personal ones. Collaborative teamwork will only take place if there...
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Our PR Resolutions to Shake Up the Industry in 2020

Another New Year, another round of resolutions. It's that time of the year again when most of us will make promises to ourselves regarding health, relationships, spirituality, career, etc. that we probably will never keep. It is also a time to look back at all the new...
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W7Worldwide is AVAYA’s Communications Partner in Saudi Arabia

As part of its vision to enhance business and communications strategies, AVAYA, Avaya Holdings Corp. a global leader in solutions to enhance and simplify communications and collaboration, announced W7Worldwide Marketing Communications Consultancy Agency, as its new...
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See You Next Year!

Our series for the year has been concluded. The series covered the traditions, customs and the most important activities that the children and the people of the Eastern Province in Saudi Arabia enjoy. The customs and traditions are shared among the gulf region despite...

Four Ramadan Traditions in Al Sharqiyah

The Al Sharqiyah region of Saudi Arabia is highly admired and known for its unique social connections. It is geographically adjacent to most Gulf countries, rich in cultural diversity and tradition, such as: 1)    Al Ghabga or Al Qirsh A traditional gathering prior to...

Four things to avoid in Al Sharqiyah During Ramadan

The holy month of Ramadan is usually associated with performing the taraweeh prayer, witnessing the crescent moon, social connection, dieting, and enjoying iftar meals. All these associations are valid and encouraged. There are some behaviors however, that are to be...

Welcoming the Month of Abundance

The kingdom of Saudi Arabia is rich in tradition, culture, history, and home to numerous dialects across its vast geographical landscape. In each region, city, and town these differences can be witnessed in the local’s daily practices. While Saudi Arabians all belong...