Myths About Public Relations
Do you think you know #PR?
Stay tuned for our upcoming #thread in which we explore and debunk several #PublicRelations myths. Don’t forget to share this information across social media.
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PR is All about Press Releases and Press Conferences
While both press releases and press conferences form an essential part of the job, they are certainly not the be-all and end-all. Press conferences should be rare and reserved for the biggest events.
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Good Products Don’t Need Publicity
A good PR strategy will help highlight your best products – the ones you want people to know about. While effective PR can also give a boost to an inferior product, this is not a good idea.
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Myth: PR is Just Like Advertising
Both advertising and PR are designed to build brands, but advertising is “paid for”
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Myth: PR is Just Like Advertising
Consumers perceive PR coverage to be much more credible than advertisements because it is an independent endorsement from a third party.
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Myth: PR is Just Like Advertising
In #PR, you don’t speak about yourself. You get someone else to speak for your product or brand.
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