Building Blocks of Strategy: Media Relations

Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...

Myth15: We have no Story

A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable exposure with intelligent and...

Myth 19: Any PR is Good

Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever, gathering momentum every time people...

Myth 18: PR will solve my Business Growth Issues

PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these problems.  In the digital age,...