10 Myths About Public Relations

10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don’t know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to win new clients...
Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising   https://www.w7worldwide.com/wp-content/uploads/2020/07/W7Worldwide-Myth-PR-4-EN.mp4 Consumers perceive PR coverage to be much more credible than advertisements because it is an independent endorsement from a third party.  This will...
Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising https://www.w7worldwide.com/wp-content/uploads/2020/07/W7Worldwide-Myth-PR-3-EN.mp4   Both advertising and PR are designed to build brands, but advertising is “paid for” visibility, while PR is “earned visibility.”    #فاهم_العلاقات...
Good Products Don’t Need Publicity

Good Products Don’t Need Publicity

Good Products Don’t Need Publicity https://www.w7worldwide.com/wp-content/uploads/2020/07/W7Worldwide-Myth-2-En.mp4 A good PR strategy will help highlight your best products – the ones you want people to know about. While effective PR can also give a boost...