How to budget a media budget

How to budget a media budget

A communications company’s media budget refers to the allocation of resources dedicated to public relations and marketing efforts. PR agencies need to establish a strategic budget based on the available resources to meet their clients’ goals, along with making...

All Products Need Publicity, Even the Good Ones

“Good products sell themselves” is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the product....

Preparing for a Crisis, before it Happens

From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management. However, that does not mean...

PR Gives Free Publicity, or Does It?

Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified as free media...
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