by W7Worldwide | May 15, 2021 | Blogs
“Good products sell themselves” is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the product....
by W7Worldwide | May 15, 2021 | Blogs
From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management. However, that does not mean...
by W7Worldwide | May 15, 2021 | Blogs
Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified as free media...
by W7Worldwide | May 15, 2021 | Blogs
Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was over. Although a...
by W7Worldwide | May 15, 2021 | Blogs
Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media exposure using press...
by W7Worldwide | Apr 28, 2021 | Blogs
A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating Eid Al-Fitr. Here are...