How to Choose the Right Time to Promote Your Brand?

When companies want to make an announcement, they naturally want to press on and push their news out. However, there are some important factors to consider in the strategic timing of a PR campaign. PR has its own pace and the worst thing a brand can do is to get out...

How to Create News Flow For Your Company

PR Myth:  We have no Story PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.  A good PR...

How to Activate Internal Communications in Your Company

If your company has people, you need to be able to communicate with them clearly and regularly. Internal communication is a function that uses information and interaction to inform and motivate employees. Most business leaders make statements that their people are...

PR is Easy and Anyone Can Do it

Learning some easy steps to make you a PR PRO Some businesses cannot afford to hire in a PR firm, but they need media exposure to grow.  There is no reason a company cannot achieve results with in-house effort initially and there are many free resources on the...
How to Measure the Success of PR Campaigns

How to Measure the Success of PR Campaigns

Demonstrating the business value of PR has become an area of significant focus, with the growing digitalization of the sector and the adoption of new tools and standards enabling the ongoing evaluation and measurement of campaigns.. PR plays a massive role in building...
How to start a PR Agency

How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot more than just...
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