Social Media Influencing Consumer Behavior

Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features provided by the...
10 Myths About Public Relations

10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don’t know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to win new clients...
Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising   https://www.w7worldwide.com/wp-content/uploads/2020/07/W7Worldwide-Myth-PR-4-EN.mp4 Consumers perceive PR coverage to be much more credible than advertisements because it is an independent endorsement from a third party.  This will...