
The W7Worldwide Twist
We have realized, through our experience, time has changed the way that people interact with one another. With the many side effects that this has had, it has also opened the door for millions of opportunities that have changed the face of communication today.
W7Worldwide has been intensively and thoroughly involved in the communications market to determine the one factor that is the key player for PR & communications – By Whom? It doesn’t matter how great your strategy is or how well you know your market or even how creative your idea is, if your representation is bad, all of your investments will go to waste.

ABC MODEL


Knowing your target audience becomes the bedrock of your communication. Addressing the identified market and audience strengthens the impact of the message that you’re trying to deliver.
The ABC Model diligently takes you through the process of finding your audience and then aptly segmenting it.

audience and causes a long lasting impression.


CASE STUDIES
OUR INSIGHTS
As the impact of the coronavirus pandemic continues to affect every business and organization, companies are increasingly scrutinized for the way they communicate and engage with their employees. W7Worldwide’s Crisis Communications Division has released a new report to help corporate communications units, in the public and private sectors, communicate and engage with all the stakeholders through the fast moving Covid-19 crisis.

Latest From The Grind
Myth 17: PR is all about Spin
PR is the Persuasion Business. PR people are storytellers. They create narratives to advance your agenda. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. A good PR practitioner...
read moreMyth 16: PR is all about Luck
In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story. The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your story through...
read moreMyth 20: PR is about getting on the Front Page
If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of course, interesting...
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