CASE STUDY

Celebrating Saudi Women Journey

Insight

With almost 40% of market share, Bupa Arabia is the largest health insurance provider in Saudi Arabia. W7Worldwide created a campaign around National Day that would resonate with local target audiences in joining the celebrations and demonstrating the company’s contribution to Saudi society and continuing progress in the country.

We featured Bupa Arabia’s CEO, expressing the company’s pride to serve as Saudi Arabia’s leading health insurance provider and promoting its exemplary role as an employer who empowers Saudi women to fulfil their career goals. Rather than publishing a simple felicitation, we developed thought leading content aligned with Vision 2030’s objective to uplift Saudi women. We highlighted the women leadership and their achievements at Bupa Arabia with impactful case studies to convey the important role they play in the company, the industry and Saudi society.

Methodology

Saudi National Day offered the perfect opportunity for Bupa Arabia to engage with and directly speak to local target audiences.

The concept of the campaign was to focus on the following key aspects:

Providing timely thought leadership from the CEO of Bupa Arabia in the context of Saudi National Day and the company’s positive contribution to the country.
Profile women leadership in the company with case studies to convey the important role of women in Saudi Arabia and in Bupa Arabia.
Bupa Arabia’s working environment and its focus on stimulating innovation and productivity to empower its employees. Noteworthy, Bupa Arabia is dominated by Saudi employees.
Development of a creative felicitation in Arabic and English, deployed as paid content, that directly celebrates Saudi National Day to show the commitment of the company to the Kingdom and its Vision 2030 program.

Our approach of featuring Bupa Arabia’s female leadership under the theme of produced positive local, regional and industry media coverage that demonstrates the company’s exemplary role in empowering women in the workplace.

We elevated Bupa Arabia’s female leadership with our case studies and thought leadership articles, presenting them as experts in their profession and high achieving career women in a progressive organization.

Impact

Impressions 62,840,799

Impressions

71 of total clippings

Clippings