Insight

IDC CIO summit 2020 was the premier and biggest technology conference to be held virtually on a regional level, bringing together global analysts, market-leading vendors, and 500 of the region’s most influential C-suite leaders.

W7Worldwide team exerted the maximum efforts through a holistic communications strategy that enabled us to cover the conference in a very specialized sector. We produced a campaign that provided multiple opportunities to create awareness and visibility before, during and after the CIO Summit, maximizing exposure within the available budget.  We also developed thought leading content to give CIO Summit and IDC an influential industry voice.

Additionally, the team employed the expertise of technology consultants on the communications and technical side to have a full understanding of the client and the industry, technical terms and the like.

Using a holistic methodology, W7Worldwide team developed a powerful strategy aiming to establish a solid foundation for Softbank’s reputation in the Kingdom. The strategy also focused on showcasing the technological advancement offered as part of Saudi Vision 2030.

Methodology

The campaign was especially challenging since it was being executed at a time when the entire world is still on lock down so extra preparation was needed.

Building the platform for the IDC CIO summit was not an easy task owing to the short timeline and budgeting challenges that has pushed us to innovate on the IDC communications to ensure the best results are attained.

Therefore, A dedicated team of consultants and directors worked towards creating a winning strategy for CIO Summit 2020 and to build on and sustain the success from the previous years.

Moreover, the team worked on carefully building the key messages house that helped capture the interest of the media and to encourage the media to actively cover the pieces through leading content and thought leading key messages focusing on the summit’s role in raising awareness about technological development especially at a time during COVID-19 inline with Vision 2030 and the digital transformation program.

We ensured that the coverage we obtain of the event was not limited to just sharing content with the media, but also conduct a powerful exercise that ensures inviting them to attend and cover the event.

The results of the event proved the efficiency and effectiveness of our strategy having obtained powerful results and sustainable impact therefore expanding the reach of the CIO Summit platform.

Our innovative approach saw IDC and its leading event CIO Summit 2020 featured in prominent outlets such as ArabNews and AlEkhbariyaTV along with securing several radio and written interviews.

Impact

214,532,222 Impressions

388 of total clippings

Clippings