Myth15: We have no Story

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable exposure with intelligent...
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Myth 19: Any PR is Good

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever, gathering momentum...
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Myth 18: PR will solve my Business Growth Issues

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these problems.  In the...
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Myth 17: PR is all about Spin

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A good PR practitioner...
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Myth 16: PR is all about Luck

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your story through...
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Myth 20: PR is about getting on the Front Page

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of course, interesting...
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How to Customize Public Relations for Tech Companies

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the company or the kind...
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W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to digital solutions and...
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How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...
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How to pitch the PR clients and help the PR business grow

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether you are a new,...
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Myth15: We have no Story

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable exposure with intelligent...

Myth 19: Any PR is Good

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever, gathering momentum...

Myth 18: PR will solve my Business Growth Issues

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these problems.  In the...

Myth 17: PR is all about Spin

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A good PR practitioner...

Myth 16: PR is all about Luck

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your story through...

Myth 20: PR is about getting on the Front Page

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of course, interesting...

How to Customize Public Relations for Tech Companies

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the company or the kind...

How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...