W7Worldwide poll reveals best health care communication strategies toward & beyond COVID-19

While the pandemic continues to disrupt businesses and organizations in all sectors, companies have started to think beyond COVID-19, and rightly so, turning their focus to emerging out of the crisis and reshaping the industry. The COVID-10 pandemic has drawn a lot of...
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Planning a virtual event? Here’s what you should do!

COVID-19 has shown that corporate virtual events are just what businesses need at a time when online activity has increased manifold. As the pandemic continues to disrupt most of the planned in-person trade shows, exhibitions and seminars, virtual events such as...
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W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to digital solutions and...
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How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...
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How to pitch the PR clients and help the PR business grow

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether you are a new,...
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W7Worldwide and VirtuPort Publish Crisis Communications Guide to Help Companies Prepare for Increased Risk of Covid-19 Cyberattacks

For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market, having lead several...
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Common Mistakes in Portraying Saudis in Ads and How to Avoid Them

A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media portrayal of Saudis with...
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The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...
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7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...
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Seven traditional yet still effective PR activities you should use

The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn't doing it for them anymore - and they are not entirely...
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How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...

The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...