Seven Things to do during Ramadan in Qatar

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the moderate weather and...
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4 intriguing customs practiced in Qatar

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that fade away and are...
Read More

7 mouth-watering Dishes from Qatar to try this Ramadan

  The Qatari cuisine offers a diverse range of dishes which you shouldn't miss if you visit Qatar this March, especially with the festive atmosphere. You can enjoy these dishes at local " Souq Waqif" or in the homes of local residents. W7Worldwide, a strategic...
Read More

Join us for an exciting Ramadan in Qatar

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the traditional Gulf...
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W7Worldwide celebrates Ramadan, highlighting spiritual growth and compassion

  As the holy month of Ramadan is upon us, W7Worldwide, a leading marketing communications consultancy agency in Saudi Arabia, has released a...
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W7Worldwide Celebrates International Women’s Day, Highlighting Motherhood in the Age of Social Media

In recognition of the International Women's Day 2024, celebrated annually on 8th March, W7Worldwide, a renowned marketing communications consultancy...
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The PR Powerhouse Fueling Brand Dominance

In the contemporary realm of public relations (PR), leveraging the analytical prowess of social media platforms has become paramount for informed decision-making and campaign success. In the digital age, where data reigns supreme, the ability to track and measure the...
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AI in PR – Transforming Campaigns for the Digital Age

In the digital era, effective communication is the cornerstone of Public Relations (PR), and the pathway to success lies in personalization. Advancements in technology, particularly Artificial Intelligence (AI), are pivotal in reshaping PR campaigns into finely tuned...
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From Vision to Impact- Big Data’s Influence on PR Campaigns

In the intricate world of public relations (PR), visionary foresight is not just a luxury but a necessity. Enter big data analytics, a transformative force reshaping how PR professionals navigate strategy, communication, and performance assessment. In Saudi Arabia, a...
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What is Publicity?

Publicity is just an aspect of public relations even though the two concepts are often interchangeably used and wrongly so. Publicity concerns a...
Read More

Seven Things to do during Ramadan in Qatar

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the moderate weather and...

4 intriguing customs practiced in Qatar

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that fade away and are...

Join us for an exciting Ramadan in Qatar

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the traditional Gulf...

The PR Powerhouse Fueling Brand Dominance

In the contemporary realm of public relations (PR), leveraging the analytical prowess of social media platforms has become paramount for informed decision-making and campaign success. In the digital age, where data reigns supreme, the ability to track and measure the...

AI in PR – Transforming Campaigns for the Digital Age

In the digital era, effective communication is the cornerstone of Public Relations (PR), and the pathway to success lies in personalization. Advancements in technology, particularly Artificial Intelligence (AI), are pivotal in reshaping PR campaigns into finely tuned...

What is Publicity?

Publicity is just an aspect of public relations even though the two concepts are often interchangeably used and wrongly so. Publicity concerns a...

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What is Publicity?

  A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic...

What’s a PR Crisis?

    A PR crisis is when a negative event or review related to your business gains traction in the public sphere. This could...

Essay Writing Services Supply Many Solutions

Is it okay to purchase essays online? Obviously, it is. Even if they are written by professional copywriters. These security concerns depend on where you order the composition and what your planned use is. It's totally legitimate and safe if you...

How to Communicate Your Brand as a Leader

For CEOs and C-Suite Executives, their leadership brand matters. Employees trust you to follow your lead, you define the vision for the business, get everyone aligned and moving in the same direction. Equally, companies with exceptional and...

How Public Relations Complements Marketing and Advertising

With public relations (PR) expanding its role in the digital landscape and increasingly taking on wider responsibilities, such as social media marketing and digital advertising, it is no surprise that some businesses believe PR, marketing and...

Women in PR: Striving for success despite challenges

The course of PR has evolved significantly in the last decade, and many career changes have emerged that emphasize the transition of women in the field from secondary roles to main roles involved in the details of the profession of this vital...

Public relations: The what and why of it

In the simplest of terms, public relations is any formal activity undertaken by a product, company, organization, individual or a proponent of an idea to shape and maintain its image in the eyes of the "public." The "public" referred to here can be...

How to Handle a Brand Crisis?

PR is all about Spin Brands, like individuals, reveal themselves the most in a crisis. We see some excel, some suffer badly and others at their worst.  While Public Relations is very much about image and public perception, now the expectation is...

Why some big organizations still do not believe in PR?

            Every business worth its salt today recognizes the important role public relations play in its development. However, some businesses, particularly big organizations that have already established a name for...

The Art of Effective Communication in Business

            Everything starts from your home, so if you are in the “Communication” business, your internal communication process should be very smooth and reliable. Good internal communication is the root of your...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management...

See You Next Year!

Our Ramadan series for this year has come to an end, after taking you, our readers, on a journey of the fascinating traditions, activities and customs of the people of Najd - Saudi Arabia's central region - during Ramadan, the month of giving and...

A Najdi Eid in the time of COVID-19

The Muslim festival of Eid Al-Fitr is marked with distinct traditions and practices across the six provinces of the Kingdom, each with a unique charm of its own. What unifies these celebrations across Saudi Arabia's many regions is the immense...

Seven Ramadan traditions in Najd

In Ramadan, when the call to prayer (adhan) at sunset rings out across Najd, the central region of Saudi Arabia, you will experience a sense of spiritual consciousness unlike anything you have experienced before. This is the unique flavor of the...

7 Riyadh Mosques Famous for their Reciters

A mosque is much more than a place of worship for Muslims. Mosques also provide a platform for people to network and communicate with each other, in addition to being beautiful architectural structures adorning the streets of a city. Riyadh has no...

7 Special Riyadh Ramadan Dishes

Have you heard the saying in Arabic that roughly translates to: "After midnight, there is no homely place like Riyadh"? The phrase refers to the beauty of Riyadh's cozy weather at night and its welcoming ambiance, which makes the Saudi capital the...

Welcoming the Blessed Month and Our Ramadan Blog Series

A brand new Ramadan awaits us all and we at W7Worldwide, wish all our friends and followers a blessed month filled with success, good deeds, and happiness. Our annual Ramadan blog series started last year, where it spotlighted the Eastern Province...

Lubna Olayan: The Saudi finance tycoon who has done it all

Saudi businesswoman Lubna Olayan has many firsts to her credit. The 64-year old finance tycoon created history by becoming the first woman in Saudi Arabia to run a publicly traded bank after the merger of the Saudi British Bank (SABB) and Alawwal...

Effective Corporate Leadership in the Covid-19 Crisis

The Covid-19 pandemic is escalating fast with the World Health Organisation has declared a global emergency. We are now witnessing several austerity measures including quarantines and curfews to attempt to limit the spread of the virus. For this...

Why Your Local PR Agency Has an Edge Over Others

When choosing a PR firm to work with, both local and international businesses looking to enter the market may find themselves asking: Does location matter? The decision to outsource PR support to an international agency located outside the country...

4 steps for Successful Content Marketing Strategy

A successful content marketing strategy is the outcome of a clearly defined purpose, proper planning, and careful implementation. Whether it is a targeted campaign or some extensive plan, a business should prepare a well-thought-out foundation of...

Trust in Team Work

Building trusting relationships on the work team is easy in principle, but much more challenging in practice. Trust forms the basis of all relationships and interactions, whether it’s professional or personal ones. Collaborative teamwork will only...

Our PR Resolutions to Shake Up the Industry in 2020

Another New Year, another round of resolutions. It's that time of the year again when most of us will make promises to ourselves regarding health, relationships, spirituality, career, etc. that we probably will never keep. It is also a time to look...

The Arabic Language Initiative

7 Effective Steps for PR and Communications Agencies to Support Arabic Language Coinciding with the celebration of the UN Arabic Language Day on the 18th December, W7Worldwide Marketing Communications Consultancy Agency is presenting “the Arabic...

Connected World, Disconnected Messages

Abdulrahman Inayat* Every day we receive messages in several forms of communications mediums including newspapers, broadcasts, social media, face to face, touch or even an eye wink. Each form of communication can send you messages that may impact...

Brand Image and Public Relations

Despite the abundance of information on how to build a brand image since ages, its role in the public relations and communications world has become a hot topic only in the last two decades. This is because the brand image is the manner in which a...

W7Worldwide Celebrated the 89th Saudi National Day

Saudi Arabia celebrates its National Day on the 23rd of September of each year, holding a multitude of celebrations and festivities. It’s the perfect opportunity to rejoice all the things that make the cities across the Kingdom special, from its...

Inayat, the youngest member to join PRCA MENA Regional Board

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, the co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the...

Elizabeth Holmes – From a Communications Perspective

The narrative about the rise and fall of Elizabeth Holmes - founder of Theranos - highlights how changes within the media business have modified the relationship of PR and the press, specifically in technology. Elizabeth Holmes, through Theranos,...

See You Next Year!

Our series for the year has been concluded. The series covered the traditions, customs and the most important activities that the children and the people of the Eastern Province in Saudi Arabia enjoy. The customs and traditions are shared among the...

Seven activities children of Al Sharqiyah enjoy during Eid

Eid Mubarak, May you always celebrate in good health and spirits. Children in Al Sharqiyah enjoy many activities during Eid Al Fitr, that are generally widely practiced across Saudi Arabia, the Arabian Gulf and Islamic World at large. The key...

Four Ramadan Traditions in Al Sharqiyah

The Al Sharqiyah region of Saudi Arabia is highly admired and known for its unique social connections. It is geographically adjacent to most Gulf countries, rich in cultural diversity and tradition, such as: 1)    Al Ghabga or Al Qirsh A...

Four things to avoid in Al Sharqiyah During Ramadan

The holy month of Ramadan is usually associated with performing the taraweeh prayer, witnessing the crescent moon, social connection, dieting, and enjoying iftar meals. All these associations are valid and encouraged. There are some behaviors...

See You Next Year!

Our Ramadan and Eid Al-Fitr series this year took us to Hijaz, a region rich in civilizations and cultures. We end this blessed month praying and hoping to see the holy month next year inshaAllah in the best of health and safety. In a nutshell,...

Explore Hijaz in Ramadan

If you are in the Kingdom, visiting the holy cities of Makkah and Madinah in the Hijaz region is a given. In fact, thousands of people from all over the world make the all-important Umrah pilgrimage during the holy month. That, however, may not be...

7 Traditions of a Hijazi Ramadan

Ramadan in Saudi Arabia's Hijaz, a region in the west of the Kingdom located between Asir in the south and Tabuk in the north, is known for its unique traditions that have been passed on from one generation to another. Due to their close proximity...

7 Special Dishes on the Hijazi Table in Ramadan

The Hijazi dining table in Ramadan offers the most scrumptious feast consisting of delights that are second to none. Some of these dishes are also served in other parts of the Kingdom with slight variations. Here are the most popular Hijazi dishes...

We are Back with our Ramadan Blog Series!

With God's grace, another blessed month of Ramadan is just round the corner. This is the second year in a row when the holy month has come to us in exceptional circumstances as we are still reeling from the disastrous effects of the coronavirus...

Seven Things to do during Ramadan in Qatar

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the...

4 intriguing customs practiced in Qatar

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that...

7 mouth-watering Dishes from Qatar to try this Ramadan

  The Qatari cuisine offers a diverse range of dishes which you shouldn't miss if you visit Qatar this March, especially with the festive atmosphere. You can enjoy these dishes at local " Souq Waqif" or in the homes of local residents....

Join us for an exciting Ramadan in Qatar

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the...

Goodbye Ramadan, See You Next Year!

Keeping with tradition at W7Worldwide, this Ramadan, we took our readers, stakeholders, and all well-wishers on a journey to the northern region of the Kingdom to explore the distinctive ethnic and cultural customs of its people during Ramadan and...

Celebrate Ramadan and Eid in AlUla

This year, celebrate the festive spirit of Ramadan and Eid Al-Fitr and enjoy a traditional atmosphere with friends and family in AlUla, amidst its stunning natural beauty and magical ancient sites. Home to Saudi Arabia’s first UNESCO World Heritage...

‘Yalla, hayya hum’ to the blessed month

This Ramadan, W7Worldwide travels to the northern part of Saudi Arabia to explore the region’s beauty as well as it's spiritually that permeates the holy month. Every year in Ramadan, we publish a series of similar blogs focusing on a certain...

3 Unique Ramadan Habits in Southern Saudi

When the southern region of Saudi Arabia is mentioned, its authenticity, centuries’ old traditions, and distinct Ramadan practices and social communication habits are inevitably mentioned. W7Worldwide team observed some of the popular features of...

7 Special Dishes on the Southern Dining Table in Ramadan

Saudi Arabia’s southern region has some distinct dishes that are especially enjoyed in Ramadan, in addition to those that are not exclusive to the region but are savored in other parts of the Kingdom as well. W7Worldwide asked a group of residents...

7 Saudi Southern Traditions in Ramadan

Saudi Arabia’s southern region is well-known for the preservation of its heritage, originality and its social unity that is reflected in several traditional practices. W7Worldwide team presents to you some of these practices which include:...

Welcome Ramadan, the Month of Communication

Hi there! In our annual Ramadan blog series, the W7Worldwide team return to you with a series of informative posts about the celebration of the holy month in the southern region of Saudi Arabia, which is a place full of stunning sceneries and...

How to Stay Relevant to Your Audience

  Audiences have never had more news to choose from than they do today. With the rise of digital and social media as major news platforms, and the ability for content to cross regional and national borders, media users navigate a high-choice...

How to Run Brand Awareness Campaigns

Branding needs to be at the forefront of any communications strategy, regardless of whether you are a startup or an established business. An effective brand awareness campaign provides you with many important benefits. It helps your audience tie...

How to Create a PR Campaign for Your Industry Sector

Every company has its own brand identity, target market, products, or services. But all have one thing in common: They want to be considered as leaders in their specific market space and industry. The most effective method for companies is to...

How to Make the Most of Digital PR

Online conversations and media consumption across all generations are at an all-time high and brands must respond to this new behavior with their digital PR and communications strategies. The pandemic also transformed the way we live, socialize,...

How to Choose the Right Time to Promote Your Brand?

When companies want to make an announcement, they naturally want to press on and push their news out. However, there are some important factors to consider in the strategic timing of a PR campaign. PR has its own pace and the worst thing a brand...

How to Create News Flow For Your Company

PR Myth:  We have no Story PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced...

How to Activate Internal Communications in Your Company

If your company has people, you need to be able to communicate with them clearly and regularly. Internal communication is a function that uses information and interaction to inform and motivate employees. Most business leaders make statements that...

PR is Easy and Anyone Can Do it

Learning some easy steps to make you a PR PRO Some businesses cannot afford to hire in a PR firm, but they need media exposure to grow.  There is no reason a company cannot achieve results with in-house effort initially and there are many free...

How to Measure the Success of PR Campaigns

Demonstrating the business value of PR has become an area of significant focus, with the growing digitalization of the sector and the adoption of new tools and standards enabling the ongoing evaluation and measurement of campaigns.. PR plays a...

How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

How to pitch PR clients and help the business grow

If you work in a PR agency, you are probably involved in the constant task of pitching campaign ideas to your clients or potential clients with the aim of winning a deal. To be successful in this field, you need to be able to constantly find,...

How PR is More Cost-Effective than Advertising

Bill Gates once famously said: “If I was down to my last dollar, I would spend it on public relations." This shows that one does not have to have a fortune to spend on PR activities, making it the most suitable marketing tactic especially for small...

How to know if your workplace communication is lacking

  Poor communication in the workplace can mean anything such as unclear instructions from the boss, a lack of cooperation and understanding between colleagues, or unproductive meetings that are only a waste of time. It is a general feeling...

How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For...

How to pitch the PR clients and help the PR business grow

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether...

Five Key Measures of Social Media Success

Measurement of success is a key part of every strategy, whether in the communications industry or any other industry. It is the step-through which an organization is able to measure its investment and its results in various departments and aspects...

7 mouth-watering Dishes from Qatar to try this Ramadan

  The Qatari cuisine offers a diverse range of dishes which you shouldn't miss if you visit Qatar this March, especially with the festive atmosphere. You can enjoy these dishes at local " Souq Waqif" or in the homes of local residents....

Join us for an exciting Ramadan in Qatar

  On the middle of the western coast of the Arabian Gulf, the world's attention has turned towards Qatar since 2022. This is a country known for its success in attracting global attention to its international events and for introducing the...

The PR Powerhouse Fueling Brand Dominance

In the contemporary realm of public relations (PR), leveraging the analytical prowess of social media platforms has become paramount for informed decision-making and campaign success. In the digital age, where data reigns supreme, the ability to...

AI in PR – Transforming Campaigns for the Digital Age

In the digital era, effective communication is the cornerstone of Public Relations (PR), and the pathway to success lies in personalization. Advancements in technology, particularly Artificial Intelligence (AI), are pivotal in reshaping PR...

From Vision to Impact- Big Data’s Influence on PR Campaigns

In the intricate world of public relations (PR), visionary foresight is not just a luxury but a necessity. Enter big data analytics, a transformative force reshaping how PR professionals navigate strategy, communication, and performance assessment....

What is Publicity?

Publicity is just an aspect of public relations even though the two concepts are often interchangeably used and wrongly so....

What is a PR strategy?

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic...

What is a PR Crisis?

A PR crisis is when a negative event or review related to your business gains traction in the public sphere.  This could be...

What Are PR Ethics?

Most national and international PR organizations have produced ethical codes which they require members to uphold, and PR ethics features on most university courses for would-be practitioners.  However what is — and is not —...

What is bad PR?

There is, as a matter of fact such a thing as bad PR not just as bad publicity, but also the way PR is executed. Bad PR is doing...

What is Story Telling?

Every business has a story to tell, whether it’s the unique way the business was launched, the way a revolutionary product was...

8 Ingredients to Building a Strong Corporate Brand Identity

In the ever-evolving world of business, triumph transcends the realms of mere products and services. It hinges on the symphony of creating a corporate brand identity that strikes a chord with its audience. Imagine this identity as a canvas where...

Hajj Reflects the Power of Communication

  Communication is as old as mankind. Conversation or communication is central to human relationships — in social life, business, education, governance, or any other means of human activity. It involves the exchange of ideas, messages, or...

W7Worldwide reports record Year-on-Year growth

W7Worldwide, the Kingdom’s leading home-grown marketing communication consultancy agency, released its 2022 Annual Report that summarized its yearlong activities in the public relations sector and its marked achievements as also its notable...

Media list is not a ‘shopping list’

  Technology has fueled the consumer-driven society, resulting in a hot pursuit among companies, organizations, and key public sectors to chase, win and influence the people. This has given the public relations (PR) sector a central role to...

A Good Client-PR Relationship Can Create History

  The client-agency tie-up is important for a successful public relations business. And like any other relationship, this too is sensitive — for you may earn or burn a prospect, depending on how you swim through the dealings. Subtle handling...

FIFA Win A Big Boost For Brand Saudi Arabia

Abdulrahman Inayat* Co-Founder and Director of Multiple Award-Winning Independent Marketing Communications Consultancy Agency W7Worldwide     The euphoric win pulled off by Saudi Arabia by beating Argentina 2-1, will go down in the...

Communications in F&B Industry

  Communications in the Food & Beverage industry is not just about words, but much rather about stimulating our senses and bringing the brand experience to life.  This means PR campaigns can be highly creative, leveraging digital channels...

The Art of Securing a Client

Public Relations is a competitive industry and for agencies to succeed, they must continually hone their skills of pitching for new business.  Selecting a new PR agency is a big decision for any company and organization.  Your first decision...

Building Blocks of Strategy – Identifying Stakeholders

Stakeholders are an integral part of every communications strategy. Identifying them and their needs effectively can make or break your strategy. A stakeholder is any person, group or organization who can place a claim on an organization's...

How to budget a media budget

  A communications company's media budget refers to the allocation of resources dedicated to public relations and marketing efforts. PR agencies need to establish a strategic budget based on the available resources to meet their clients’...

All Products Need Publicity, Even the Good Ones

"Good products sell themselves" is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the...

Preparing for a Crisis, before it Happens

From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management....

PR Gives Free Publicity, or Does It?

Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified...

Beyond the Press Release: A Successful PR Strategy

Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was...

PR & Advertising: Which is Better for your Company?

Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media...

3 Reasons to Celebrate Eid in Hijaz

A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating...

Building Blocks of Strategy: How to Build Content Strategy

Businesses are creating more content than ever before, yet not all of that content gets noticed, let alone achieves its goals. The reason? A lack of a solid content creation strategy that ensures the production of relevant, consistent content...

Women in PR: Much Achieved, Much More Needs to be Done

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication...

Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and...

Myth15: We have no Story

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable...

Myth 16: Any PR is Good

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever,...

Myth 17: PR will solve my Business Growth Issues

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these...

Myth 18: PR is all about Spin

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A...

Myth 19: PR is all about Luck

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your...

Myth 20: PR is about getting on the Front Page

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of...

How to Customize Public Relations for Tech Companies

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the...

The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features...

10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to...

Why women have an edge in the PR industry

International Women's Day is celebrated annually on March 8. The event aims to celebrate women's achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The...

Welcoming the Month of Abundance

The kingdom of Saudi Arabia is rich in tradition, culture, history, and home to numerous dialects across its vast geographical landscape. In each region, city, and town these differences can be witnessed in the local’s daily practices. While Saudi...

The Holy Month of Ramadan

We, at W7, wishes you and everyone Ramadan Kareem. May your problems be solved and sins forgiven in this holy month of Ramadan. What is Ramadan? Ramadan is a month of the Islamic calendar. Muslims believe that it was during Ramadan that the Quran...

Seven Things to do during Ramadan in Qatar

  No need to be confused or worry if you are visiting Qatar for the first time, especially during the holy month of Ramadan, which holds a special significance for all Muslims. Your experience might be the most beautiful, especially with the...

4 intriguing customs practiced in Qatar

  Ramadan in Qatar is not much different from most Gulf countries as people strive to maintain the customs of their ancestors. Customs that relate to gathering, generosity, and hospitality are treasured. However, there are some traditions that...