TV: The loudest voice globally in the age of COVID-19

        Despite the increasing prominence of a range of new age communication platforms, television still remains the main source...
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Why some big organizations still do not believe in PR?

            Every business worth its salt today recognizes the important role public relations play in its development. However, some businesses, particularly big organizations that have already established a name for themselves, often...
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The Art of Effective Communication in Business

            Everything starts from your home, so if you are in the “Communication” business, your internal communication process should be very smooth and reliable. Good internal communication is the root of your business and depending on...
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GCC Agency W7Worldwide Creates PR Campaign with Impact for Leading Cybersecurity Conference MENA ISC 2021

            Multi award-winning independent GCC agency W7Worldwide delivered a phenomenally successful communications campaign for MENA ISC 2021.  The Middle East and North Africa Information Security Conference represents the biggest...
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How to Create News Flow For Your Company

PR Myth:  We have no Story PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.  A good PR...
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How to Activate Internal Communications in Your Company

If your company has people, you need to be able to communicate with them clearly and regularly. Internal communication is a function that uses information and interaction to inform and motivate employees. Most business leaders make statements that their people are...
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PR is Easy and Anyone Can Do it

Learning some easy steps to make you a PR PRO Some businesses cannot afford to hire in a PR firm, but they need media exposure to grow.  There is no reason a company cannot achieve results with in-house effort initially and there are many free resources on the...
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How to Measure the Success of PR Campaigns

Demonstrating the business value of PR has become an area of significant focus, with the growing digitalization of the sector and the adoption of new tools and standards enabling the ongoing evaluation and measurement of campaigns.. PR plays a massive role in building...
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How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot more than just...
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W7Worldwide observes the 91st Saudi National Day with a motion graphics clip

            W7Worldwide, a Marketing Communications Consultancy Agency, produced a short video to celebrate the Saudi...
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The Holy Month of Ramadan

We, at W7, wishes you and everyone Ramadan Kareem. May your problems be solved and sins forgiven in this holy month of Ramadan. What is Ramadan? Ramadan is a month of the Islamic calendar. Muslims believe that it was during Ramadan that the Quran was revealed to...

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Why some big organizations still do not believe in PR?

            Every business worth its salt today recognizes the important role public relations play in its development. However, some businesses, particularly big organizations that have already established a name for...

The Art of Effective Communication in Business

            Everything starts from your home, so if you are in the “Communication” business, your internal communication process should be very smooth and reliable. Good internal communication is the root of your...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management...

See You Next Year!

Our Ramadan series for this year has come to an end, after taking you, our readers, on a journey of the fascinating traditions, activities and customs of the people of Najd - Saudi Arabia's central region - during Ramadan, the month of giving and...

A Najdi Eid in the time of COVID-19

The Muslim festival of Eid Al-Fitr is marked with distinct traditions and practices across the six provinces of the Kingdom, each with a unique charm of its own. What unifies these celebrations across Saudi Arabia's many regions is the immense...

Seven Ramadan traditions in Najd

In Ramadan, when the call to prayer (adhan) at sunset rings out across Najd, the central region of Saudi Arabia, you will experience a sense of spiritual consciousness unlike anything you have experienced before. This is the unique flavor of the...

7 Riyadh Mosques Famous for their Reciters

A mosque is much more than a place of worship for Muslims. Mosques also provide a platform for people to network and communicate with each other, in addition to being beautiful architectural structures adorning the streets of a city. Riyadh has no...

7 Special Riyadh Ramadan Dishes

Have you heard the saying in Arabic that roughly translates to: "After midnight, there is no homely place like Riyadh"? The phrase refers to the beauty of Riyadh's cozy weather at night and its welcoming ambiance, which makes the Saudi capital the...

Welcoming the Blessed Month and Our Ramadan Blog Series

A brand new Ramadan awaits us all and we at W7Worldwide, wish all our friends and followers a blessed month filled with success, good deeds, and happiness. Our annual Ramadan blog series started last year, where it spotlighted the Eastern Province...

Lubna Olayan: The Saudi finance tycoon who has done it all

Saudi businesswoman Lubna Olayan has many firsts to her credit. The 64-year old finance tycoon created history by becoming the first woman in Saudi Arabia to run a publicly traded bank after the merger of the Saudi British Bank (SABB) and Alawwal...

Effective Corporate Leadership in the Covid-19 Crisis

The Covid-19 pandemic is escalating fast with the World Health Organisation has declared a global emergency. We are now witnessing several austerity measures including quarantines and curfews to attempt to limit the spread of the virus. For this...

Why Your Local PR Agency Has an Edge Over Others

When choosing a PR firm to work with, both local and international businesses looking to enter the market may find themselves asking: Does location matter? The decision to outsource PR support to an international agency located outside the country...

4 steps for Successful Content Marketing Strategy

A successful content marketing strategy is the outcome of a clearly defined purpose, proper planning, and careful implementation. Whether it is a targeted campaign or some extensive plan, a business should prepare a well-thought-out foundation of...

Trust in Team Work

Building trusting relationships on the work team is easy in principle, but much more challenging in practice. Trust forms the basis of all relationships and interactions, whether it’s professional or personal ones. Collaborative teamwork will only...

Our PR Resolutions to Shake Up the Industry in 2020

Another New Year, another round of resolutions. It's that time of the year again when most of us will make promises to ourselves regarding health, relationships, spirituality, career, etc. that we probably will never keep. It is also a time to look...

The Arabic Language Initiative

7 Effective Steps for PR and Communications Agencies to Support Arabic Language Coinciding with the celebration of the UN Arabic Language Day on the 18th December, W7Worldwide Marketing Communications Consultancy Agency is presenting “the Arabic...

Connected World, Disconnected Messages

Abdulrahman Inayat* Every day we receive messages in several forms of communications mediums including newspapers, broadcasts, social media, face to face, touch or even an eye wink. Each form of communication can send you messages that may impact...

Brand Image and Public Relations

Despite the abundance of information on how to build a brand image since ages, its role in the public relations and communications world has become a hot topic only in the last two decades. This is because the brand image is the manner in which a...

W7Worldwide Celebrated the 89th Saudi National Day

Saudi Arabia celebrates its National Day on the 23rd of September of each year, holding a multitude of celebrations and festivities. It’s the perfect opportunity to rejoice all the things that make the cities across the Kingdom special, from its...

Inayat, the youngest member to join PRCA MENA Regional Board

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, the co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the...

Elizabeth Holmes – From a Communications Perspective

The narrative about the rise and fall of Elizabeth Holmes - founder of Theranos - highlights how changes within the media business have modified the relationship of PR and the press, specifically in technology. Elizabeth Holmes, through Theranos,...

See You Next Year!

Our series for the year has been concluded. The series covered the traditions, customs and the most important activities that the children and the people of the Eastern Province in Saudi Arabia enjoy. The customs and traditions are shared among the...

Seven activities children of Al Sharqiyah enjoy during Eid

Eid Mubarak, May you always celebrate in good health and spirits. Children in Al Sharqiyah enjoy many activities during Eid Al Fitr, that are generally widely practiced across Saudi Arabia, the Arabian Gulf and Islamic World at large. The key...

Four Ramadan Traditions in Al Sharqiyah

The Al Sharqiyah region of Saudi Arabia is highly admired and known for its unique social connections. It is geographically adjacent to most Gulf countries, rich in cultural diversity and tradition, such as: 1)    Al Ghabga or Al Qirsh A...

Four things to avoid in Al Sharqiyah During Ramadan

The holy month of Ramadan is usually associated with performing the taraweeh prayer, witnessing the crescent moon, social connection, dieting, and enjoying iftar meals. All these associations are valid and encouraged. There are some behaviors...

See You Next Year!

Our Ramadan and Eid Al-Fitr series this year took us to Hijaz, a region rich in civilizations and cultures. We end this blessed month praying and hoping to see the holy month next year inshaAllah in the best of health and safety. In a nutshell,...

Explore Hijaz in Ramadan

If you are in the Kingdom, visiting the holy cities of Makkah and Madinah in the Hijaz region is a given. In fact, thousands of people from all over the world make the all-important Umrah pilgrimage during the holy month. That, however, may not be...

7 Traditions of a Hijazi Ramadan

Ramadan in Saudi Arabia's Hijaz, a region in the west of the Kingdom located between Asir in the south and Tabuk in the north, is known for its unique traditions that have been passed on from one generation to another. Due to their close proximity...

7 Special Dishes on the Hijazi Table in Ramadan

The Hijazi dining table in Ramadan offers the most scrumptious feast consisting of delights that are second to none. Some of these dishes are also served in other parts of the Kingdom with slight variations. Here are the most popular Hijazi dishes...

We are Back with our Ramadan Blog Series!

With God's grace, another blessed month of Ramadan is just round the corner. This is the second year in a row when the holy month has come to us in exceptional circumstances as we are still reeling from the disastrous effects of the coronavirus...

How to Create News Flow For Your Company

PR Myth:  We have no Story PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced...

How to Activate Internal Communications in Your Company

If your company has people, you need to be able to communicate with them clearly and regularly. Internal communication is a function that uses information and interaction to inform and motivate employees. Most business leaders make statements that...

PR is Easy and Anyone Can Do it

Learning some easy steps to make you a PR PRO Some businesses cannot afford to hire in a PR firm, but they need media exposure to grow.  There is no reason a company cannot achieve results with in-house effort initially and there are many free...

How to Measure the Success of PR Campaigns

Demonstrating the business value of PR has become an area of significant focus, with the growing digitalization of the sector and the adoption of new tools and standards enabling the ongoing evaluation and measurement of campaigns.. PR plays a...

How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

How to start a PR Agency

If you are someone who is good at convincing people and blessed with the gift of gab, then perhaps public relations is your true calling. PR is essentially the business of persuasion, and for one to start this business on their own, requires a lot...

How to pitch PR clients and help the business grow

If you work in a PR agency, you are probably involved in the constant task of pitching campaign ideas to your clients or potential clients with the aim of winning a deal. To be successful in this field, you need to be able to constantly find,...

How PR is More Cost-Effective than Advertising

Bill Gates once famously said: “If I was down to my last dollar, I would spend it on public relations." This shows that one does not have to have a fortune to spend on PR activities, making it the most suitable marketing tactic especially for small...

How to know if your workplace communication is lacking

Poor communication in the workplace can mean anything such as unclear instructions from the boss, a lack of cooperation and understanding between colleagues, or unproductive meetings that are only a waste of time. It is a general feeling that an...

How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For...

How to pitch the PR clients and help the PR business grow

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether...

Five Key Measures of Social Media Success

Measurement of success is a key part of every strategy, whether in the communications industry or any other industry. It is the step-through which an organization is able to measure its investment and its results in various departments and aspects...

How to budget a media budget

  A communications company's media budget refers to the allocation of resources dedicated to public relations and marketing efforts. PR agencies need to establish a strategic budget based on the available resources to meet their clients’...

All Products Need Publicity, Even the Good Ones

"Good products sell themselves" is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the...

Preparing for a Crisis, before it Happens

From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management....

PR Gives Free Publicity, or Does It?

Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified...

Beyond the Press Release: A Successful PR Strategy

Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was...

PR & Advertising: Which is Better for your Company?

Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media...

3 Reasons to Celebrate Eid in Hijaz

A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating...

Building Blocks of Strategy: How to Build Content Strategy

Businesses are creating more content than ever before, yet not all of that content gets noticed, let alone achieves its goals. The reason? A lack of a solid content creation strategy that ensures the production of relevant, consistent content...

Women in PR: Much Achieved, Much More Needs to be Done

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication...

Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and...

Myth15: We have no Story

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable...

Myth 16: Any PR is Good

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever,...

Myth 17: PR will solve my Business Growth Issues

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these...

Myth 18: PR is all about Spin

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A...

Myth 19: PR is all about Luck

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your...

Myth 20: PR is about getting on the Front Page

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of...

How to Customize Public Relations for Tech Companies

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the...

The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the...

Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features...

10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to...

Why women have an edge in the PR industry

International Women's Day is celebrated annually on March 8. The event aims to celebrate women's achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The...

Welcoming the Month of Abundance

The kingdom of Saudi Arabia is rich in tradition, culture, history, and home to numerous dialects across its vast geographical landscape. In each region, city, and town these differences can be witnessed in the local’s daily practices. While Saudi...

The Holy Month of Ramadan

We, at W7, wishes you and everyone Ramadan Kareem. May your problems be solved and sins forgiven in this holy month of Ramadan. What is Ramadan? Ramadan is a month of the Islamic calendar. Muslims believe that it was during Ramadan that the Quran...