W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to digital solutions and...
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How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...
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How to pitch the PR clients and help the PR business grow

Opening a PR agency and getting the clients is a hard game. In this kind of business, clients are the name of the game. You need to catch them, charm them and retain them. The most important step to start with in order to attract a client, whether you are a new,...
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W7Worldwide and VirtuPort Publish Crisis Communications Guide to Help Companies Prepare for Increased Risk of Covid-19 Cyberattacks

For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market, having lead several...
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Common Mistakes in Portraying Saudis in Ads and How to Avoid Them

A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media portrayal of Saudis with...
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The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...
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7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...
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Seven traditional yet still effective PR activities you should use

The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn't doing it for them anymore - and they are not entirely...
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W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery

COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their powers to enable rapid decision making on lockdowns,...
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Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features provided by the...
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10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to win new clients by...

W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management department during the year...