W7Worldwide and VirtuPort Publish Crisis Communications Guide to Help Companies Prepare for Increased Risk of Covid-19 Cyberattacks

For the 4th year in a row, W7Worldwide is the communications partner of one of the biggest and leading cyber security conferences, the Middle East and North Africa Information Security Conference. W7Worldwide’s success in the cybersecurity market, having lead several...
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Common Mistakes in Portraying Saudis in Ads and How to Avoid Them

A quick online search for advertisements featuring Saudi or Arab men and women is sure to result in much disappointment as what is often portrayed in these ads is far from reality. In this blog, we list the most common mistakes in the media portrayal of Saudis with...
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The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...
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7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...
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Seven traditional yet still effective PR activities you should use

The transformation of public relations in the past few years has been in line with evolving technology and the changing demographics of the target audience. Many PR pundits have declared that traditional PR isn't doing it for them anymore - and they are not entirely...
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W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery

COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their powers to enable rapid decision making on lockdowns,...
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Social Media Influencing Consumer Behavior

The rise in online social networks around the world has created a new place of interaction and communication among people. It’s a platform where individuals share their knowledge, experience and sentiments with one other with the help of features provided by the...
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Saudi Arabia’s Exceptional Efforts for an Unprecedented Hajj

Amid the ongoing coronavirus pandemic, the Kingdom has taken some exceptional measures to create a safe and meaningful Hajj experience for the pilgrims. The unprecedented measures put in place by the government have been met with overwhelming support from the Arab and...
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10 Myths About Public Relations

There are many who would like to enter the PR and communications industry, but don't know what it entails. One encounters so many misconceptions and erroneous assumptions about this field of work, which is often perpetrated by PR firms trying to win new clients by...
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Myth: PR is Just Like Advertising

Myth: PR is Just Like Advertising   Consumers perceive PR coverage to be much more credible than advertisements because it is an...
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W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management department during the year...

See You Next Year!

Our Ramadan series for this year has come to an end, after taking you, our readers, on a journey of the fascinating traditions, activities and customs of the people of Najd - Saudi Arabia's central region - during Ramadan, the month of giving and communications, and...

A Najdi Eid in the time of COVID-19

The Muslim festival of Eid Al-Fitr is marked with distinct traditions and practices across the six provinces of the Kingdom, each with a unique charm of its own. What unifies these celebrations across Saudi Arabia's many regions is the immense vigor with which they...

Seven Ramadan traditions in Najd

In Ramadan, when the call to prayer (adhan) at sunset rings out across Najd, the central region of Saudi Arabia, you will experience a sense of spiritual consciousness unlike anything you have experienced before. This is the unique flavor of the Najdi Ramadan. Not...