Independent GCC Agency W7Worldwide Reports on its Most Successful Year in 2020/2021

      Rising against all odds during COVID-19, leading independent Saudi marketing communications agency W7Worldwide reports its most successful year yet with multiple prestigious international and regional industry award wins and a diverse high-level...
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All Products Need Publicity, Even the Good Ones

"Good products sell themselves" is a belief that should well be relegated to the dustbins of marketing hearsay. Because many times, people do not know about the existence of your product. If they do, they may not know what you know about the product. Moreover, they...
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Preparing for a Crisis, before it Happens

From a negative product review or a goof-up on a social media channel to a quarterly financial report full of losses, crises could come in all forms and shapes, from anywhere and at any time. PR plays an important role in crisis management. However, that does not mean...
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PR Gives Free Publicity, or Does It?

Contrary to popular opinion, there is no such thing as free publicity. There is always an investment to be made to secure media coverage, and that investment can range anywhere from time, hard work and skills to money. Although PR may be classified as free media...
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Beyond the Press Release: A Successful PR Strategy

Some people wrongly think that PR stands for press release. PR or public relations are much more than press releases and press conferences. Gone are the days when simply sending a press release to an editor meant your task as a PR professional was over. Although a...
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PR & Advertising: Which is Better for your Company?

Both advertising and PR are concerned with marketing the brand, although they are two entirely different industries. In simple words, the company pays for ad space or ad time and decides when it will air or be published, whereas PR is free media exposure using press...
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See You Next Year!

Our Ramadan and Eid Al-Fitr series this year took us to Hijaz, a region rich in civilizations and cultures. We end this blessed month praying and hoping to see the holy month next year inshaAllah in the best of health and safety. In a nutshell, this year's Ramadan...
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3 Reasons to Celebrate Eid in Hijaz

A very Happy Eid to all our readers! We, at W7Worldwide, wish you and your families a blessed Eid and holiday season, filled with love, laughter, happiness, kindness, health and safety. Families in Hijaz have their own, unique way of celebrating Eid Al-Fitr. Here are...
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Explore Hijaz in Ramadan

If you are in the Kingdom, visiting the holy cities of Makkah and Madinah in the Hijaz region is a given. In fact, thousands of people from all over the world make the all-important Umrah pilgrimage during the holy month. That, however, may not be possible this year...
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7 Traditions of a Hijazi Ramadan

Ramadan in Saudi Arabia's Hijaz, a region in the west of the Kingdom located between Asir in the south and Tabuk in the north, is known for its unique traditions that have been passed on from one generation to another. Due to their close proximity to the holy cities,...
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7 Special Dishes on the Hijazi Table in Ramadan

The Hijazi dining table in Ramadan offers the most scrumptious feast consisting of delights that are second to none. Some of these dishes are also served in other parts of the Kingdom with slight variations. Here are the most popular Hijazi dishes enjoyed in the holy...

We are Back with our Ramadan Blog Series!

With God's grace, another blessed month of Ramadan is just round the corner. This is the second year in a row when the holy month has come to us in exceptional circumstances as we are still reeling from the disastrous effects of the coronavirus pandemic.   As we are...

Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...