W7Worldwide Becomes GCC Region’s Leading Independent Communications Agency with Record Number of Industry Awards

During a year that presented incredible challenges to the Communications profession in the pandemic, as an agile and independent agency, W7Worldwide were able to adapt quickly to create pioneering and impactful campaigns for their clients.  The multiple award wins are...
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GCC Agency W7Worldwide Announced Winner of Best International Campaign PRCA MENA Awards 2021

Leading GCC agency W7Worldwide was announced winner of the PRCA MENA 2021 ‘International Campaign Award’ for their ‘Communicating through Covid-19 Resource Centre’. The agency was also highly recommended in the ‘Best PR Campaign – B2B’ and ‘Best Communications...
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The New Hope for the future of Airlines Industry: Balanced Communications

  The global airline industry has faced multiple challenges over the past decade.  Even before the global pandemic airlines had to deal with skyrocketing fuel costs, recession, ever more demanding customers and cutthroat competition. With most countries around...
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Role of Saudi Radio Lauded on World Radio Day

Despite the emergence of new age communication channels and the popularity of social media, the good old radio is not going anywhere. Radio has...
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Women in PR: Much Achieved, Much More Needs to be Done

While there are no official figures on the number of women professionals working in the PR and communications industry in the Middle East, what is known is that women can uniquely enrich the public relations field with their innate communication skills and superlative...
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Building Blocks of Strategy: Media Relations

The success of any PR campaign depends on the amount of planning that goes into preparing for it. And the crux of good planning is having a sound strategy in place. A strategy is a detailed plan of action consisting of specific tactics chosen and tailored to support...
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Myth15: We have no Story

  A good PR practitioner understands how to create stories around your business that build into a growing and complete picture of your brand.  Today’s trend in PR and marketing is for ‘thought leadership’, meaning you can gain valuable exposure with intelligent...
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Myth 16: Any PR is Good

    Any negative media coverage can damage your reputation for years.  The adage of ‘it’s better to be talked about than not at all’ no longer applies in the age of the internet and social media.  Damaging articles live there forever, gathering momentum...
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Myth 17: PR will solve my Business Growth Issues

    PR is not the solution to growing your business if other issues exist, such as a lack of focus, no clear business development plan, or an inability to scale.  In fact, PR that raises the profile of your business may only amplify these problems.  In the...
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Myth 18: PR is all about Spin

    PR is the Persuasion Business.  PR people are storytellers. They create narratives to advance your agenda.  PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications.  A good PR practitioner...
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Myth 19: PR is all about Luck

  In public relations, you succeed because you work hard to reach the right media contact at the right time with the right story.  The PR practitioner’s role is to take the time to identify the relevant journalists and media outlets for your story through...

Myth 20: PR is about getting on the Front Page

  If you begin by asking your PR for a front-page splash in the national media, you’re setting yourself up for disappointment. Many companies are looking for a one-time silver bullet to achieve their PR goals. Predictable, consistent and, of course, interesting...

How to Customize Public Relations for Tech Companies

Of its most important uses, public relations can help brands build reputation and increase sales. This is also true for tech companies, such as, e-commerce websites, digital solutions firms or up-and-coming startups. No matter what the size of the company or the kind...

How PR campaigns can help brands take a stand

According to Business 2 Community, one of the priorities for PR firms in 2020 will be for brands to take a stand on a social issue. The role of a PR campaign, it says, is no longer limited to creating awareness and generating sales of a brand. For companies to speak...

The Ultimate Skillset for Career in the PR Industry

A PR professional is expected to perform a wide range of roles and responsibilities - from handling all aspects of publicity campaigns, and planning press events, to undertaking market research and developing effective working relationships with key partners in other...

7 Ways to Prioritize Your Work

“It is always efficient to know how to prioritize your work strategically. 80% of people struggle in their work based on the lack of work management.” -W7Worldwide Team Working efficiently is a key element to a successful business. When all the people in your...