Global communications professionals have stated that digital disruption and transformation is one of the biggest challenges facing the traditional public relations and #communications companies on regional and international levels, stressing the importance of reviewing strategies in all government, private and civil sectors.

This came up during the 6th Global PR Summit held recently in Istanbul, Turkey, organized by P World Agency, an international leading event organizer specialized in events and conferences in the fields of #Public relations, #marketing and human resource development. It enjoys a rich history of organizing a successful series of annual activities across 35 countries in Asia, Africa, Europe, and North America.

Some of the topics discussed in the 6th Global PR summit by a unique group of international PR, social media and communications experts included reputation management in Today’s Fast-Changing World, cybercrimes, managing and keeping up with digital disruption and transformation in traditional companies, and the future of digital marketing.

The 6th Global PR Summit in Istanbul is regarded as one of the largest and significant annual events in the field of public relations and communications. The first edition of the Global PR Summit was held in Serbia, Belgrade in March 2011 and since then the event was annually held in many countries across the world, including Turkey, Bulgaria, Iceland, Norway, Azerbaijan, Morocco, the USA, and Canada, becoming a regular meeting spot for some of the world’s most innovative business minds.

On their part, #W7Worldwide Marketing Communications Consultancy Agency has stated that its sponsorship of the 6th Global PR Summit intersects with its philosophy of contributing to the development of the PR and communications sector professionally and intellectually in the Kingdom. This affirms the effective role of W7Worldwide to keep up with the emerging global business trends that will most influence the future of the PR field, in an alignment with the direct and indirect objectives of the Vision 2030 Executive Program ” National Companies Promotion Program”, which focuses on increasing the scope of the impact of brands locally and globally, and driving the innovation capabilities of the Kingdom to the level of international standards.

It is worth mentioning, that #W7Worldwide is a prominent marketing communications agency in Saudi Arabia specialized in strategic and media consultancy which serves as an umbrella for other services that include public relations, brand building and solutions, reputation management, social media, creative design, and website development and digital solutions.




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