International Women’s Day is celebrated annually on March 8. The event aims to celebrate women’s achievements in the social, economic, cultural, and political spheres and help countries around the world eliminate discrimination against women. The day also focuses on helping women gain full and equal participation in global development.
One of the positive trends that we would like to highlight on this day is the presence of women in public relations and the corporate communications sector. New data shows that the percentage of women in the PR industry in the Middle East has steadily increased, reaching nearly 71% in 2019, making it one of the few female-dominated professions in the region.
Experts studying the trend point out that women-owned PR firms continue to experience greater success than those owned by men. However, despite the high percentage of women working in PR, the number of men with the highest-paying and most powerful roles in the industry is deeply uneven.
According to studies, there are 7 factors that set women apart in the public relations industry:
01: PR industry is uniquely female-friendly.
02: More opportunities to progress professionally.
03: Distinctive abilities in event planning and crisis management.
04: More earnings compared to other jobs.
05: Professional skills in two-way communications.
07: Ability to understand clients’ requirements better